We are in a world where the viewership of television has gone down, and all the attention now is on social media, it’s where most folks spend their time. You do not know what time of the day your relevant target audience will be active on social media; hence, they say consistency is the key. Most businesses should create a social media marketing calendar to post daily by adding value to their relevant target audiences, giving free giveaways, do-it-yourself clips, broadcast interviews, podcasts, quizzes, riddles, informational content, etc. The point is that you’ll have to figure out a way to give something in return to your target customer for free; for instance, it may be free career counseling sessions for users every Friday by an expert, or maybe it could be a webinar that talks about your services or products. All these things cause traction and make users follow your page. Once they follow you, your page grows. Your content is shown to many more people when people like and follow you. Algorithms work this way. P.S. Word of caution: do not buy followers. It makes your profile look fake and unauthentic. When you’re consistent with your content on social media, there’s no way to lose. If you are running short of time or don’t have time to do these things, contact us at “Unfold Social Co.”